Todays Internet Marketing arena is complex and ever evolving at a rapid rate. As a business owner there is no time available to learn the subtle changes that can lead to success or failure, this is where we come in. With many years in the online field Ascend Digital can discuss with you your current position in the market and where you want to be in the short and long term. Every business is unique, from the regions they serve to the customer base they want to attract, for this reason there is no such solution as a standard marketing package for today’s online channels.
Stages In Developing A Sucessful Strategy:
Learn Your Business
By understanding your business we can correctly assess the market and your aspirations within in. It is important to discuss budgets, regional scope and other critical operational factors.
Choose The Channels
Recommended marketing channels should be chosen and marketing campaigns set up accordingly in each. Each business will require a unique mix that hits their target market as accurately as possible.
By monitoring the campaign with tools like Google Analytics and Social Media tracking the campaign can be adjusted as required to improve conversions and maximise budget ROI.
Assess & Tweak
Once the campaign has run its course the results should be assessed and return on investment determined to decide whether to re-align the project or maintain the initial direction.
“The Devil Is In The Detail”
One of the great features of internet marketing is the amount of data that is returned from marketing interactions. Unlike most traditional marketing where important customer interactions can go unreported online interactions are often monitored to a high level. Behaviour on website pages, search keyword data and advertising click through rates give vital statistics that can be used to improve your business’s online performance.