Unlike most other web design companies we prioritise sales over design. Unless you only want a website for a hobby or interest then you’ll want it to bring you profit. The internet is now a mature market, the days of “build it and they will come” have long gone. A well-built website is essential in all markets, whether it actually sells for you via e-commerce or presents your business to potential customers and clients.
This is what your website needs in 2016:
A Fast Load Time
Today’s online consumers don’t hang around for sites to load, five seconds at best. If you have a website that’s slow they’ll move on to your competition. Luckily there are ways to speed up all websites using high quality hosting and various optimisation techniques proven to increase speeds dramatically.
A Responsive (Mobile Friendly) Framework
The usage of mobile devices has now become the norm. In order for your business to be seen by your customers your website must also adapt utilising a “responsive” framework resizing the layout to different devices. Many older websites lack this essential capability and must be updated.
Clear Presentation Through Design
Design is an asset required in business to convey messages about your business and its place in the market. It should be clear and allow your services/products room to sell themselves. A well run business always presents itself in the best possible way to inspire consumer trust and present a clear identity.
A great looking website is useless if your customers can’t navigate around it or read the text they require. Information should be clear and positioned where customers expect it. When design takes over this can become a threat to usability and your business will suffer as a result.
Calls To Action
A website that doesn’t actually ask a customer to take an action is a waste of time. Unless you are trying to increase brand awareness then no “calls to action” means no sales. Phone numbers and other contact methods are essential, but can so often be overlooked when design takes precedent to sales.
The internet is a faceless place where transactions are performed largely on trust which must be established fast. Put your customer’s mind at ease using testimonials, social media connections, a real contact address and a strong “about” page.
In order for Google to recognise what and where your business is a basic onsite SEO strategy should be employed. Even the smallest of changes can have a dramatic effect on your website’s organic search results, this is especially true for rural small businesses.
Once your website is live it’s time to bring in the right type of traffic. Many website design companies stop here but in reality this is where the real battle begins. Please see our Social Media, Google AdWords and SEO services for more information about qualified traffic generation.
Four Stages To A Perfect Website
Stage 1: Communication
Meetings when/if required
Project schedule timetable
Budget & payment options
Acquiring relevant media
Stage 2: Planning
Discuss basic design elements
Plan website structure
Decide on “Keywords” for onsite SEO
Plan “Call To Action” strategy
Discuss “Social Media” integration
Stage 3: Building
Setup domain and hosting
Install website architecture
Create website as draft
Implement SEO strategy
Create required email accounts
Stage 4: Test & Tweak
Tweak draft website with client
Test device compatibility
Check all forms & links
Setup backup and security
Stage 5: CUSTOMERS!